This must be a April Fools joke

Pantene is a hosting a new online reality show about the quest to find their next spokesmodel.  To help with the announcement of this ridiculous gimmick, was BRET MICHAELS.  That's right!  Bret Michaels working in conjunction with a HAIR PRODUCT line.  Does anyone one else see any inconsistencies with this?
The video is boring, but the thought of using a man with a dead animal on his head as a hair spokesman is hilarious.

I actually feel bad for pickin' on the poor guy about his hair.  But if there was any doubt about that mop on his head being a wig, please check out this video.